About Us

The PUPSTYLE Journey

New Beginnings

We are Sydnii, Kurt & Peanut.

Founded in Melbourne in 2017, PUPSTYLE was born to bring together strength, safety, comfort, and functionality with a clean, modern aesthetic.

In November 2025, PUPSTYLE entered a new chapter when it was acquired by us (Sydnii, Kurt, and our Chief Executive Dog, Peanut). We were long time admirers and users of the brand, drawn to its strong foundations, loyal community, and commitment to quality.

With backgrounds in marketing, brand growth, and business operations, we are focused on evolving PUPSTYLE with intention, refining the details that matter most to modern dog owners while staying true to the values that shaped the brand from the beginning. Peanut, our CED, keeps us grounded in what really matters.

Same values, same love for our fur babies, and plenty of fresh energy and passion.

From the start...

Founded by a pair of pups and their humans from Melbourne, Australia.

THE HUMANS:

When she was a child, Tate was always glued to some sort of animal documentary. David Attenborough was her celebrity crush, and she’d rather learn about slugs than watch Mickey Mouse.

She would stare in wonder, feeling so connected to the animal kingdom.

It wasn’t unusual for Mrs Tate to come barrelling in after hearing her daughter’s sobs, only to find that the Lion had caught its dinner. Tate couldn’t bear to watch the suffering of the zebra it had caught.

They all knew that, someday, Tate would be helping animals.

That’s exactly what she’s doing. Helping them be comfortable, safe, and looking sharp enough to hang out the window of your Jag (not your best friend’s ride, because we don’t want no scrubs).

Adam has a unique connection with the most vulnerable living creatures. Babies and animals respond to his sparkly aura, and all agree that he’s a human worth trusting. Somehow, he communicates with them and understands their needs and wants. News of his gift spreads across all the distant lands. Human and fur parents spend many moons travelling to see him, to absorb his mighty energy and listen to his wisdom. This is an invaluable skill when it comes to designing comfortable and functional doggy products.

THE PUPS:

Pippa and Bowie are the inspirational puppies behind PUPSTYLE. Pippa was the first to join her forever home, and weighed just 1.2kgs (about as heavy as the last bottle of wine you ‘shared’).

Being none the wiser, Adam & Tate hightailed it to the local pet-sheds and bought all the things for Pippa.

Miss Pippa, being the independent dog she is, had ideas of her own. She hated her ears being squished by the harness (it looked drab, darling), and tore her cheap, plastic 'fluff' filled dog bed no less than four times.

She pulled so hard on her flimsy leash, that Adam & Tate were constantly worried it would snap.

Adam and Tate left no dog bowl unturned in their search for durable, comfortable, and stylish puppy accessories. As you can probably guess, they constantly came up empty handed.

After spending 12 months meticulously designing the perfect accessories, Pupstyle was born.

1.5 years later, when Bowie joined the family, Pupstyle was thriving. This doggo knows nothing other than the life of luxury he gets from Pupstyle.

Just the way it should be.

OUR MISSION & VALUES

To provide pet parents with absolute certainty that they are choosing the best products for the safety & wellbeing of their pets.

Impact

We're cruelty free. We don't use animal leathers on our animals. We reduce the impact on the earth by removing plastic from all packaging and opt for biodegradable shipping materials.

We regularly donate to animal shelters or organisations whose purpose is to keep our animals safe and cared for. We're here to create a positive impact for our animals worldwide.

Design

We want to be a part of a pet's entire life, not just a portion of it. Therefore, we design our products to be stylish, not to follow trends. Our designs fit seamlessly into a home, hang at your front door like a piece of art and won't be something that your pets will look back on and say "oh my dog, I wore THAT when I was 3?!"

Function

Unlike many other brands in the pet industry, you won't find the same function of a PUPSTYLE product anywhere else (until of course, someone tries to copy it, but we say good luck to them getting it right!).

We design the function and fit of every single one of our products from scratch to suit needs that nobody else has ever thought of.

A poop bag holder that holds your phone? Yep - we designed it before anyone in the entire world.

A harness that doesn't go over your head but still fits snug in all the right places? Our design (and protected, might we add, so nobody can copy it). 

Comfort

Pets can't talk our language, but thankfully we've got a dog whisperer and a Dachshund who can tell us when something is or isn't comfortable.

With any product we design, we often go through several rounds of samples until we're happy that it is 110% comfortable for our pets. We don't use cheap materials that have been proven to cause irritation *ahem... mesh on a harness...* or aren't the softest, highest quality we can find.

It's only when we've got the comfort totally sorted that we apply our stylish prints afterwards.